TVBlog
by Adam Buckman, Featured Columnist
This documentary -- part of the ongoing "Independent Lens" series of documentary films -- seems to have left no comedy stone unturned in its pursuit of the answer to this … Read the whole story
by Wayne Friedman
Just 55% of people, according to research coming from 26 countries, prefer watching TV shows on TV sets -- a drop of 23% from … Read the whole story
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by Laurie Sullivan
Google has added programmatic features to traditional TV buying in DoubleClick Bid Manager -- taking the first step to allow advertisers and agencies to … Read the whole story
by Wayne Friedman
While mobile viewing of TVE content is dropping, viewing on TV-connected devices -- set-top-box devices like Apple TV , Roku, and Chromecast -- has … Read the whole story
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by Wayne Friedman
Thursday's news of an easing of the overall TV station ownership cap of 39% of U.S. TV homes -- which could start a new … Read the whole story
by Aaron Baar
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story
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by Sara Guaglione
Warner Bros. Digital Networks, which acquired Machinima last fall, made it known today that it will not participate in the NewFronts this year, joining … Read the whole story
by Tanya Gazdik
Fans can visit NASCAR.com/green to donate trees -- $1 per tree for a 2- to-3-foot sapling -- to be planted in support of the … Read the whole story
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by Laurie Sullivan
The Hitwise data suggests that high-income households are more likely to search exclusively on Amazon for certain products, while lower-income households skew toward Google … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Going to many upfront/newfront presentations? Some say there are honorable reasons to attend and get a full understanding TV network/digital video ventures. Others say … Read the whole story
COMMENTARY
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What more is there to say about the now-dumped Bill O'Reilly? That he recently shook hands with the Pope? That he substituted the word … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and … Read the whole story