TVBlog
by Adam Buckman, Featured Columnist
Aided by the genius of Ron Howard, NatGeo's "Genius," aspires to make TV great again, and succeeds. Read the whole story
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by Wayne Friedman
While addressable TV is growing, getting more advertisers to commit media dollars will continue to take some work for addressable sellers. Their big concerns … Read the whole story
by Joe Mandese
Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from … Read the whole story
by Aaron Baar
"This is the first time we're brought all our product lines together under one campaign with the same message," says Valerie Vargas, vice president, … Read the whole story
by Larissa Faw
Gildan Activewear is pivoting away from country singer Blake Shelton in a new campaign designed by O'Keefe Reinhard & Paul. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what … Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
Viewers have more TV choices than ever before - not just what to watch but where and when to watch it. Viewers are no … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
On Friday, April 7, the New York Times crossword puzzle offered this clue for a six-letter answer: “When people meters are used.” I am … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' … Read the whole story