TVBlog
by Adam Buckman, Featured Columnist
Much of this Sinclair deal looks good on paper -- but only if one believes deeply that the local TV business will still exist, or at the very least, be … Read the whole story
by Wayne Friedman
Veteran media-buying and selling executive Marianne Gambelli will be taking over as president of advertising sales at Fox News Channel and Fox Business Network. Read the whole story
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by Wayne Friedman
Revenues for the Texas-based TV station group grew 111% to $540.3 million for the first quarter, due to the completion of its Media General … Read the whole story
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by Wayne Friedman
Discovery's stock drifted lower on Tuesday, stemming from financial results that were somewhat less than expected. Discovery grew 1% to $405 million, with international … Read the whole story
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by Philip Rosenstein
According to data intelligence platform Pixalate, 51% of connected TV and over-the-top (OTT) ad impressions (all formats) served programmatically were fraudulent in Q1 2017. … Read the whole story
by Tanya Gazdik
"The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story
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by Gavin O'Malley
Created in partnership with Endemol Shine Latino, "Love Clicks 24/7" will combine live 24/7 video streaming footage with competitions, which are specifically designed to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the wake of the big potential $4 billion Sinclair and Tribune Media deal, you might hear the one loaded word that gets everyone … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
As advertisers fret over brand safety Trusted Media Brands tells NewFronts buyers they've got their backs with well-done, not crazy offerings that deal with … Read the whole story