TVBlog
The current season of upfront presentations in New York has been underway since March 2. The upfronts reach their apogee next week with eight presentations staged in four days. Read the whole story
The new viewing metric for over-the-top content, coming from comScore, will measure dozens of OTT content providers, including Netflix, Amazon, Hulu, and YouTube. Read the whole story
While the Super Bowl delivered in gross ad revenues, entertainment advertising revenues on the Fox network were lower, due to the absence of "American … Read the whole story
Company-wide advertising revenue -- TV and radio -- dropped to $395 million for first three months of the year, while non-ad revs such as … Read the whole story
The passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. Read the whole story
Between Monday (5/8) and Tuesday (5/9), MTV saw a 12% increase in digital engagements, moving the cable channel from the #3 to #2 spot … Read the whole story
To launch its social and digital campaign, KitKat posted a GIF on its Twitter channel of Karl Anthony Towns purporting to be "hot and … Read the whole story
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The broadcast networks are the driving force in maintaining the upfront, and are the main beneficiaries. The upfront system creates an artificial supply and … Read the whole story
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Cable networks, such as Turner's TNT and truTV, some Viacom networks, have been looking to scale back advertising loads during its programming content. The … Read the whole story
- COMMENTARY
A report from Hub Research points out: Yes, people are still watching TV on TV. A new report from the IAB says they're also … Read the whole story
