TVBlog
by Adam Buckman, Featured Columnist
ABC has a comedy series premiering this week about a talking dog -- and the dog is the star of the show. Read the whole story
by Wayne Friedman
Heading into the upfront advertising period, Fox still struggles with a new proposed TV measurement system that includes digital TV airings of TV programs. Read the whole story
by Wayne Friedman
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing … Read the whole story
by Joe Mandese
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
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by Wayne Friedman
Looking at all the markets, 34 of the 43 showed that the flagship ESPN network became less Republican in 2016 -- which, in turn, … Read the whole story
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by Wendy Davis
A battle over whether Vizio violated a video privacy law "will have a direct impact on DMA and its members," the organization says. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Of the intended $1.5 million media buy, the campaign only spent $116,729 on national TV networks, according to iSpot.tv -- from May 2 through … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new … Read the whole story
COMMENTARY
by Robin Hafitz
Just as marketers have mastered Millennials, along comes Gen Z. This cohort ranges up to age 20, a life stage when marketers dream of … Read the whole story
COMMENTARY
by Kurt Abrahamson
With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with … Read the whole story