TVBlog
ABC has a comedy series premiering this week about a talking dog -- and the dog is the star of the show. Read the whole story
Heading into the upfront advertising period, Fox still struggles with a new proposed TV measurement system that includes digital TV airings of TV programs. Read the whole story
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing … Read the whole story
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue … Read the whole story
Looking at all the markets, 34 of the 43 showed that the flagship ESPN network became less Republican in 2016 -- which, in turn, … Read the whole story
A battle over whether Vizio violated a video privacy law "will have a direct impact on DMA and its members," the organization says. Read the whole story
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Of the intended $1.5 million media buy, the campaign only spent $116,729 on national TV networks, according to iSpot.tv -- from May 2 through … Read the whole story
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Amid steep audience declines, prime-time shows that were deemed ratings failures a few years ago suddenly look like going propositions. Meh is the new … Read the whole story
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Just as marketers have mastered Millennials, along comes Gen Z. This cohort ranges up to age 20, a life stage when marketers dream of … Read the whole story
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With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with … Read the whole story
