Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according … Read the whole story

Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media. Among all network … Read the whole story

The Walt Disney Company spends an estimated $1.9 billion a year for "Monday Night Football." Dropping it from its schedule could increase operating income … Read the whole story

Here's a round-up of recent news in the TV Everywhere space, culled from previous editions of Television News Daily: Read the whole story

Consuming content on a digital device is not like getting it through cable or satellite. Hulu hopes to convince the channels on its new … Read the whole story

While the TV industry as a whole has moved to embrace automation, particularly in the form of targeting and reporting, local stations lag behind … Read the whole story

Lots of talk about brand safety concerns of nontraditional big media digital video platforms (You Tube? Facebook?) floated over this upfront presentation period. But … Read the whole story

With the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more … Read the whole story