TVBlog
by Adam Buckman, Featured Columnist
In just her third week on the air, Megyn Kelly has accomplished something that was so avoidable, you wouldn't think it was even possible. Read the whole story
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by Joe Mandese
A first-of-its kind analysis of TV audience data used by modelers to measure the return on investment for ad spending found that it is … Read the whole story
by Wayne Friedman
May's prime-time commercial TV ratings for both broadcast and cable networks registered steep double-digit percentage declines. Broadcast and cable networks each lost 13% in … Read the whole story
by Wayne Friedman
Game Six of this year's finals pulled in a Nielsen preliminary 6.47 million TV viewers and a 2.1 average rating among 18-49 viewers on … Read the whole story
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by Philip Rosenstein
The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to … Read the whole story
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by Laurie Sullivan
About half of consumers surveyed for a study released Tuesday said they would think twice before purchasing products or even boycott a brand's products … Read the whole story
by Tanya Gazdik
Creative shows how the minivan delivers all the connectivity and flexibility to keep everyone in the family happy. Honda also is partnering with Disney … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Local TV journalists have an ongoing "relationship" with local TV viewers. In light of numerous fake news claims, a new study also cites "local … Read the whole story
COMMENTARY
by Ben Legg, Op-Ed Contributor
Digital's insight into targeting in action is a sign of things to come for addressable TV done right. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. … Read the whole story