TVBlog
by Adam Buckman, Featured Columnist
When does the environment created by the contents of a TV show become so repellent that no advertiser on earth would agree to be associated with it? Read the whole story
-
by Wayne Friedman
Premium TV/video advertising -- TV networks programming content on advertising-supported digital TV platforms -- is slowly catching up to to linear TV advertising in … Read the whole story
-
by Wayne Friedman
NBC Left Field is a digital video journalism unit that will make short, creative documentaries and features. Content creators will come from a number … Read the whole story
-
by Wayne Friedman
A first-quarter 2017 survey from TiVo says the average price that U.S. consumers will pay for top 20 channels is $28.31 per month -- … Read the whole story
-
by Tobi Elkin
Addressable TV campaigns are a good complement to linear TV ad campaigns, according to Social Finance, a provider of consumer financial products. Working with … Read the whole story
by Joe Mandese
The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
As an industry, we need to focus on the voices of the people who have the most leverage, who have the budgets and who … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV viewers have long been left in the lurch when it comes to their favorite shows leaving the airwaves. The "real" business story behind … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight out of school. "I built a few consulting companies using my skills … Read the whole story