TVBlog
by Adam Buckman, Featured Columnist
Summer is still the time for television networks to scrape the bottom of their development barrels for dregs that they foist upon the rest of us in prime time. Read the whole story
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by Wayne Friedman
The companies say the commercials are non-skippable video ads, which will also be used first across Fox Network Group's digital, on-demand platforms and later … Read the whole story
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by Wayne Friedman
Viewing on Internet-connected TV devices is now up more than 50% versus a year ago. That's against the broader picture of all TV usage, … Read the whole story
by Steve McClellan
The collaboration includes 360-degree integrated global marketing campaign featuring the big-budget film and the PC gaming industry's newest entrant, Dell's Inspiron 15 7000 Gaming … Read the whole story
by Tobi Elkin
The findings of a new report revealed that mobile video click fraud increased nearly 3 times over the first four months of 2017. Read the whole story
by Philip Rosenstein
While an ad buy this small may do little to change votes this late in the game, the overt nastiness and tasteless aspects of … Read the whole story
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by Gavin O'Malley
Given young consumers' obsession with Snapchat, creating content for the platform is a "natural" next step for any media company, according to Gary Ginsberg, … Read the whole story
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by Tobi Elkin
As marketers compete for consumers' attention and more consumers engage in immersive video experiences including virtual reality, Tremor Video on Tuesday launched 360 video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Networks like to see consumers saving TV shows. They also like to know where viewers engage in that content -- such as social media. … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Twitter's got a couple of problems when it comes to establishing TV-related connections. First, it's not as popular as you'd think. Every reporter is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal … Read the whole story