TVBlog
by Adam Buckman, Featured Columnist
Stephen Colbert's claim of an "exclusive" interview with Anthony Scaramucci lasted just shy of 12 hours -- until the moment George Stephanopoulos announced he would interview "The Mooch" a day … Read the whole story
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by Wayne Friedman
National TV ad revenues were down 1% in Q2 -- an improvement from the 3% decline in Q1 -- yet challenges remain. Read the whole story
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by Tobi Elkin
With Facebook's much-anticipated announcement of its Watch product, the social media giant is moving into TV-like content with the creation of a video tab" … Read the whole story
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by Gavin O'Malley
Snap failed to meet analyst expectations for the second straight quarter, although daily active users and ad spend grew. Tie-ins with Time Warner and … Read the whole story
by The Editor
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The mostly under-the-radar NBCUniversal subscription video-streaming service for comedy content is closing by year's end. The company gave no reason for the decision. The … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of … Read the whole story