TVBlog
by Adam Buckman, Featured Columnist
Jerry Lewis died two weeks before Labor Day, the annual holiday he made his own for the better part of many of our lives. His annual telethons for the Muscular … Read the whole story
by Wayne Friedman
TV viewing via internet-connected devices continues to see sharp growth -- up 45% in TV homes in June and 43% among 18-49 viewers over … Read the whole story
by Wayne Friedman
After a few months of slower growth, digital-media advertising revenue has resumed its double-digit climb -- with social media, search and internet radio among … Read the whole story
by Wayne Friedman
Streaming media player Roku has improved its lead position -- it commands a 37% share of U.S. broadband homes as of the first quarter. Read the whole story
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by Wayne Friedman
Media Analytics will combine its ad-tracking platform and data cloud with Inscape's smart TV data to deliver audience viewership, engagement and attribution for direct-response … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Financial models for film studios' movie franchises depend a lot on those after-market physical movie sales. New streaming services would need to make up … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Walt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steeped in data and analytics. As the original founder of the programmatic TV … Read the whole story