TVBlog
What do the big winners at Sunday's Emmy Awards have in common? They don't take commercials, folks. That's not their purpose. They exist to lure subscribers, not advertisers. Read the whole story
Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11.4 million viewers compared to 2016's 11.3 million. At the same time, TV … Read the whole story
NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an … Read the whole story
All that girl power bodes well for many brands that have been banking on femvertising, says Samantha Skey, president and chief revenue officer for … Read the whole story
Produced by the New York Post and Endemol Shine North America, "Page Six TV" is a daily TV show. Starting today, it will launch … Read the whole story
The paid media campaign runs across digital video, connected TV and native video. TTD is also retargeting those viewers with a display campaign. Read the whole story
COMMENTARYThe media-buying industry has historically been described as one that "buys time and space." Ironically, neither is the norm. And that's not likely to … Read the whole story
- COMMENTARY
Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, … Read the whole story
