TVBlog
by Adam Buckman, Featured Columnist
What do the big winners at Sunday's Emmy Awards have in common? They don't take commercials, folks. That's not their purpose. They exist to lure subscribers, not advertisers. Read the whole story
by Wayne Friedman
Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11.4 million viewers compared to 2016's 11.3 million. At the same time, TV … Read the whole story
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by Wayne Friedman
NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an … Read the whole story
by Sarah Mahoney
All that girl power bodes well for many brands that have been banking on femvertising, says Samantha Skey, president and chief revenue officer for … Read the whole story
by Sara Guaglione
Produced by the New York Post and Endemol Shine North America, "Page Six TV" is a daily TV show. Starting today, it will launch … Read the whole story
by Larissa Faw
The paid media campaign runs across digital video, connected TV and native video. TTD is also retargeting those viewers with a display campaign. Read the whole story
COMMENTARY
by Joe Mandese
The media-buying industry has historically been described as one that "buys time and space." Ironically, neither is the norm. And that's not likely to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, … Read the whole story