Television News Daily
Wednesday, September 20, 2017
  • Advertisers To Upfronts: More Info On Content, Cross-Platform Data

    A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." … Read the whole story

  • TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017

    The drop is somewhat expected, due to unfavorable comparisons to the previous year, with its higher political and Olympic TV advertising. Conditions are expected … Read the whole story

  • New HelloFresh TV Ads Feature Real Customers

    The spot ends with the "HelloFresh. Get Cooking" tagline and an offer of $30 off a first-box order. The other two "stories from real … Read the whole story

  • Dacor Launches Stylish First Creative Campaign

    The campaign features supermodel Carolyn Murphy assessing a sterile white kitchen space and then using a chainsaw and sledgehammer to destroy it for a … Read the whole story

  • Random Thoughts On The New TV Season

    As I was watching the Emmy Awards, which aired on CBS, I noticed a promo for multiple FX series. I started wondering why there … Read the whole story

  • ESPN Likes Anchors With Opinions, Until They Get Political

    Perhaps the biggest irony surrounding ESPN anchor Jemele Hill, and the subsequent missive from higher-ups that she "violated" company standards, is that she announced … Read the whole story