Monday, September 25, 2017
TVBlog
"Me, Myself and I" is about a man at three stages of his life: age 14 in 1991, age 40 in the present day, and age 65 in 2042. Read the whole story
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story
TV advertising-tech platform Simulmedia has inked a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Read the whole story
- COMMENTARY
In the future of addressable TV advertising, traditional, linear TV viewers may want more transparency -- not just in political ads, but all advertising. Read the whole story
