TVBlog
by Adam Buckman, Featured Columnist
"Me, Myself and I" is about a man at three stages of his life: age 14 in 1991, age 40 in the present day, and age 65 in 2042. Read the whole story
by Wayne Friedman
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story
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by Wayne Friedman
TV advertising-tech platform Simulmedia has inked a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the future of addressable TV advertising, traditional, linear TV viewers may want more transparency -- not just in political ads, but all advertising. Read the whole story