TVBlog
by Adam Buckman, Featured Columnist
For no discernible reason, "The Simpsons" starts its 29th season Sunday night with an elaborate half-hour spoof of "Game of Thrones." Read the whole story
-
by Wayne Friedman
Inventory from 1,200 local station and national network tv affiliates will be available in a deal intended to help national brand marketers deepen their … Read the whole story
-
by Wayne Friedman
With cord-cutting an ongoing worry, pay TV providers are plagued by TV consumers' concerns: high price and lack of a la carte channel choice. Read the whole story
-
by Wayne Friedman
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's … Read the whole story
by Steve McClellan
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
by Joe Mandese
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider … Read the whole story
-
by Wendy Davis
Consumers should only be able to proceed with federal video privacy lawsuits when information about their viewing behavior is sent to a "natural person," … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS' "Sheldon" is the most-watched comedy premiere since the net's "2 Broke Girls," which began in 2011. "Sheldon," a prequel to "Big Bang," will … Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and … Read the whole story