TVBlog
by Adam Buckman, Featured Columnist
"Curb Your Enthusiasm" is back for a ninth season on HBO, and the show feels pretty much the same, only less so. But that's not such a bad thing if … Read the whole story
by Wayne Friedman
In the 2016-2017 TV season, there were 4% fewer on-screen brands or products airing within a program -- 4,346 versus the 2015-2016 TV season, … Read the whole story
by Joe Mandese
Interpublic's Magna and IPG Media Lab units today will publish findings of a scientific market trial indicating that interactive video ads shown on tablets, … Read the whole story
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by Wayne Friedman
A new survey says longtime traditional media partners' digital platforms score high when it comes to brand-safe environments -- with newer digital-focused platforms scoring … Read the whole story
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by Wendy Davis
Sports broadcaster ESPN asked appellate judges this week to throw out a lawsuit accusing it of violating a federal video privacy law by allegedly … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While TV commercials are a standard -- and easy for big legacy marketers to understand, digest and change -- evolution is coming. Standard TV … Read the whole story
COMMENTARY
by Jason Friedlander, Op-Ed Contributor
Artificial intelligence in television and film production isn't a threat to human creativity -- it's an exciting tool with the potential to push our … Read the whole story