TVBlog
by Adam Buckman, Featured Columnist
Bart Simpson has long been associated with the Butterfinger brand, so it's not surprising to see him in the guise of a Butterfinger bar (renamed "Barterfinger") in an episode of … Read the whole story
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by Wayne Friedman
Broadcast networks were down 18.5% in the third quarter, with cable networks losing 4%. The broadcast pullback was largely due to unfavorable comparisons to … Read the whole story
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by Wayne Friedman
Looking to compete with digital media's strong ROI metrics, the Video Advertising Bureau has presented a new "attribution" measuring system for traditional TV networks. Read the whole story
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by Wayne Friedman
AT&T and other pay TV providers are now subject to increased "cord-cutting" -- traditional pay TV consumers leaving their long-time pay TV networks' packages. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer … Read the whole story