TVBlog
by Adam Buckman, Featured Columnist
Sexual harassment has been a huge topic ever since the allegations against Harvey Weinstein began trickling into the news, and then became an avalanche. Read the whole story
by Joe Mandese
TiVo Corp. on Wednesday announced a deal with Discovery Communications to use TiVo's Audience Works for Marketing platform to manage and execute its on-air … Read the whole story
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by Wayne Friedman
The biggest U.S. TV station group's revenues were down 3.3% to $670.9 million, under analysts' expectations. Net income sunk 37% to $32.6 million. Sinclair's … Read the whole story
by Joe Mandese
Consumer media and marketing researcher Simmons Research has named Nielsen vet Andrew Feigenson its CEO. Feigenson, who was most recently the Chief Revenue Officer … Read the whole story
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by Alex Weprin
Jennifer Danielson will serve as senior vice president of digital at Comedy Central, where she will oversee the cable channel's digital strategy. Danielson had … Read the whole story
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by Laurie Sullivan
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science to give advertisers better video measurement, … Read the whole story
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by Alex Weprin
Media companies that post longer videos to social platforms like Facebook see significantly more engagement than they do for short videos posted to those … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
A month into the new TV season, here are a few tidbits to think about. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
From a marketing point of view, the term "reach" has significant meaning, as a key element of a media platform's ability to deliver ad … Read the whole story
COMMENTARY
by Jamie Power, Op-Ed Contributor
Throw out those old marketing textbooks -- television is no longer just an upper-funnel vehicle. Read the whole story