by Alex Weprin
AT&T's over-the-top streaming video service DirecTV Now has passed the one million subscriber mark, the company said Tuesday. The service celebrated its one year … Read the whole story
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by Wayne Friedman
Against the backdrop of a possible deal for its movie/TV production and some cable networks with Walt Disney, 21st Century Fox sees continued high … Read the whole story
by Wayne Friedman
The service uses technology to create an audio signature it can install on TV programs, and uses Nielsen's national TV panel to provide demographic … Read the whole story
by Alex Weprin
In response to concerns about extremist and inappropriate content, YouTube plans to significantly increase its efforts to eliminate such content from its platforms, and … Read the whole story
by Laurie Sullivan
Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm … Read the whole story
COMMENTARY
by Allison Metcalfe, Op-Ed Contributor
The buzz in TV is audience-based planning, which is essentially an extension of people-based marketing for the TV world. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I often give Nielsen a hard time about how it measures and reports more specific data and program ratings, but it is actually very … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The protests may continue -- but through nine weeks of the season, national TV advertising for all TV networks running NFL games has totaled … Read the whole story
COMMENTARY
by Joe Mandese
As big a role as social media played in the 2016 elections, it doesn't expect to eat into conventional TV advertising spending, according to … Read the whole story