AT&T's over-the-top streaming video service DirecTV Now has passed the one million subscriber mark, the company said Tuesday. The service celebrated its one year … Read the whole story
Against the backdrop of a possible deal for its movie/TV production and some cable networks with Walt Disney, 21st Century Fox sees continued high … Read the whole story
The service uses technology to create an audio signature it can install on TV programs, and uses Nielsen's national TV panel to provide demographic … Read the whole story
In response to concerns about extremist and inappropriate content, YouTube plans to significantly increase its efforts to eliminate such content from its platforms, and … Read the whole story
Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm … Read the whole story
- COMMENTARY
The buzz in TV is audience-based planning, which is essentially an extension of people-based marketing for the TV world. Read the whole story
- COMMENTARY
I often give Nielsen a hard time about how it measures and reports more specific data and program ratings, but it is actually very … Read the whole story
- COMMENTARY
The protests may continue -- but through nine weeks of the season, national TV advertising for all TV networks running NFL games has totaled … Read the whole story
COMMENTARYAs big a role as social media played in the 2016 elections, it doesn't expect to eat into conventional TV advertising spending, according to … Read the whole story
