TVBlog
On New Year's Day, HGTV did something all but unheard of on a holiday: It ran new shows all day long, and even introduced at least four new series during … Read the whole story
Sling TV brings comScore "verified" addressable TV impressions and OTT impressions together, to provide advertisers with a better view of their campaign's performance. comScore … Read the whole story
The programmatic inventory includes stations in the top 50 media markets and 181 markets overall, reaching more than 96% of all U.S. TV homes … Read the whole story
TV news media viewing was up 6% year-over-year in 2017 in total hours of viewing on a live program-plus-same day time-shifted basis. The big … Read the whole story
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video -- a significant update … Read the whole story
Facebook continues to ramp up its original live programming as it seeks to steal advertising dollars from TV networks. The latest effort? A live … Read the whole story
- COMMENTARY
The President wants to dole out some awards to his favorite industry -- but not the positive kind, of course. Wonder if TV advertisers … Read the whole story
COMMENTARYAt CES last year, voice was a big deal. Primarily, companies were introducing ways that their product or service could be activated or interacted … Read the whole story
