TVBlog
by Adam Buckman, Featured Columnist
The series is billed as "an unprecedented collaboration with the Pentagon," which apparently allowed a level of access to offices and personnel not permitted previously, at least according to NatGeo. Read the whole story
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by Wayne Friedman
With time-shifted viewing now part of regular TV consumer behavior, TV ad execs say agencies and advertisers need to change to new local TV … Read the whole story
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by Wayne Friedman
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story
by Alex Weprin
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
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by Laurie Sullivan
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
by Karlene Lukovitz
The overall "Taste the Gold" campaign also includes two :15 spots (Strike Gold" and "Bling") and two :06 spots that began airing on TV … Read the whole story
by Larissa Faw
The campaign features a number of films including some labeled for each day of the week. Each of these stories will be featured on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There is no way Donald Trump can change the libel laws -- even if he got Congress on his side, according to experts. Libel … Read the whole story
COMMENTARY
by Ed Keller
Here are a few of the factors we uncovered during our research that make this ad especially talk-worthy. Read the whole story