The series is billed as "an unprecedented collaboration with the Pentagon," which apparently allowed a level of access to offices and personnel not permitted previously, at least according to NatGeo. Read the whole story
With time-shifted viewing now part of regular TV consumer behavior, TV ad execs say agencies and advertisers need to change to new local TV … Read the whole story
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
The overall "Taste the Gold" campaign also includes two :15 spots (Strike Gold" and "Bling") and two :06 spots that began airing on TV … Read the whole story
The campaign features a number of films including some labeled for each day of the week. Each of these stories will be featured on … Read the whole story
There is no way Donald Trump can change the libel laws -- even if he got Congress on his side, according to experts. Libel … Read the whole story
Here are a few of the factors we uncovered during our research that make this ad especially talk-worthy. Read the whole story