Colbert is such a true believer in the power of Trump-based comedy that he has now produced an animated anti-Trump series that CBS-owned Showtime has generously agreed to air. Read the whole story
Reversing its earlier proclamation that it would bypass this year's Super Bowl ad extravaganza, Wix decided to run a spot during Sunday's game. Read the whole story
Charter gained 2,000 subscribers in the fourth quarter of 2017 -- versus a 51,000 loss in the same period a year before. Video revenues … Read the whole story
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual … Read the whole story
The incumbent was Horizon Media, which handled the assignment for more than a decade. The shift comes after a formal review. Read the whole story
The owner of 'The Hollywood Reporter' and 'Billboard' is consolidating its publishing, film and TV production, and live events broadcasting properties to create a … Read the whole story
By platform, broadcast ad spend decreased by 2.9% and radio decreased by 1.2% in 2017 from 2016, while digital increased by 10.16%. Digital makes … Read the whole story
The automaker and its agency, Innocean, originally intended to use footage captured early on game day in its Super Bowl ad, running just before … Read the whole story
Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its … Read the whole story
If we can predict anything about Super Bowl Sunday, it's that tears will be shed - and we don't mean by football fans (although … Read the whole story
As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at … Read the whole story