TVBlog
by Adam Buckman, Featured Columnist
The ads were by turns tasteless, overblown and insignificant -- so much so that it might seem the era of big, expensive commercials made especially for the big game is … Read the whole story
by Wayne Friedman
This year's Super Bowl posted a slight decline in TV viewership versus a year ago, with the game pulling in $414 million in advertising … Read the whole story
by Wayne Friedman
Disney, in turn, is reportedly preparing to top a Comcast bid, if one is made. The original deal had a price tag of $52.4 … Read the whole story
by Alex Weprin
Sunday was the first time that all the major streaming services -- Netflix, Hulu, and Amazon Prime Video -- showed commercials during the game, … Read the whole story
by Wayne Friedman
Four years from now, the fastest-moving local video advertising categories will still be mobile and overall online platforms, as local TV looks for smaller … Read the whole story
by Wayne Friedman
The deal will combine Alphonso's real-time TV audience data with IRI's consumer data to determine in-store sales-lift impact of ad spend in real-time throughout … Read the whole story
by Larissa Faw
The new campaign with Lionel Richie wasn't scheduled to air in the Big Game or related programming, but a pre-game spot became available at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest … Read the whole story
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by Richard Whitman, Columnist
According to TVision's Attention Index Bud Light's Dilly Dilly-- Bud Knight ad was top-ranked in the attention-getting department, capturing nearly 31% more attention than … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their … Read the whole story
COMMENTARY
by Anne Zeiser, Columnist
It seems the advertisers got the "feel good" memo, too, generally taking few risks. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
The study, which was conducted by the media research group Kagan (owned by S&P Global Market Intelligence), found that 85% of executives surveyed from … Read the whole story