TVBlog
by Adam Buckman, Featured Columnist
Mahoney was a big reason why a discussion of the great casts of TV history must include "Frasier." The ensemble on that show was pure magic. Read the whole story
by Joe Mandese
Many explanations have been given for the falloff in NFL ratings this season, including a backlash among fans to controversy surrounding players who protest … Read the whole story
by Wayne Friedman
Pivotal Research Group says YouTube usage was up 28% in January versus the same month a year ago -- to 177 million hours per … Read the whole story
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by Wayne Friedman
All Disney cable networks' revenues inched up 1% to $4.5 billion in total revenue, while broadcast revenue was down 3% to $1.75 billion. Overall … Read the whole story
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by Alex Weprin
As consumers embrace video consumed on their TV sets, but delivered through internet-connected devices, the connected TV ad market continues to follow suit. According … Read the whole story
by Alex Weprin
The company's new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it … Read the whole story
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by Alex Weprin
As advertisers and marketers continue to make sense of YouTube's recent changes to its advertising and monetization platform, the video advertising software company Pixability … Read the whole story
by The Editor
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Congratulations to last Thursday's season finale of "The Good Place" for forcing me to do something that I haven't done since "Mad Men" went … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze -- … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Linear television does not come to mind when people think of advanced products" -- but being able to do targeted one-to-one addressable in linear … Read the whole story
COMMENTARY
by Peter Bavaro, Op-Ed Contributor
I saw creative whose primary goal seemed to be an admission that it was indeed advertising. In short, this year's spots raised an interesting … Read the whole story