TVBlog
A new crime drama coming to AMC next week takes a thoroughly modern approach to depicting a world of international criminals, the underworld networks they control and the tangled webs … Read the whole story
ABC says it is now sold out of TV commercials avails for all of its "Academy Awards" telecast -- scheduled two weeks from now … Read the whole story
The U.S. ad market's big January gains were mostly due to gains from awards shows on broadcast TV and generally higher digital media spending. … Read the whole story
"The Olympics advertising landscape is often as competitive as the sports events themselves," Ted Marzilli, CEO of YouGov's BrandIndex, tells "Marketing Daily." Read the whole story
The $1.4 million campaign includes outdoor media, online, print and television and will run through Sept. 22. Read the whole story
- COMMENTARY
Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings. Read the whole story
- COMMENTARY
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
