Television News Daily
Friday, February 23, 2018
  • Oscars Have Sold Out Ad Inventory

    ABC says it is now sold out of TV commercials avails for all of its "Academy Awards" telecast -- scheduled two weeks from now ... Read the whole story

  • Ad Market Surges 11% In January

    The U.S. ad market's big January gains were mostly due to gains from awards shows on broadcast TV and generally higher digital media spending. ... Read the whole story

  • Chobani, Coca-Cola Tops In Olympics Ad Awareness

    "The Olympics advertising landscape is often as competitive as the sports events themselves," Ted Marzilli, CEO of YouGov's BrandIndex, tells "Marketing Daily." Read the whole story

  • Philadelphia Targets New York, D.C. In Tourism Effort

    The $1.4 million campaign includes outdoor media, online, print and television and will run through Sept. 22. Read the whole story

  • Everyone Loves High TV Ratings -- Even The NRA

    Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings. Read the whole story

  • TV Has An Attribution Problem

    The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets ... Read the whole story