TVBlog
by Adam Buckman, Featured Columnist
The Oscar for Most Classy goes to Eva Marie Saint, who outshone everyone else at the Academy Awards Sunday night. Read the whole story
by Wayne Friedman
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decline in viewership from a year ago. The early reading of this year's … Read the whole story
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by Wayne Friedman
Nielsen says its tool allows media owners and marketers to more accurately forecast inventory for a precise target across all nationally measured television networks. Read the whole story
by Joe Mandese
It's been a quarter century since cable TV pioneer John Malone coined the concept of a "500-channel universe," but new data suggests 2018 could … Read the whole story
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by Alex Weprin
The deal is significant because it marks a major push to bring together OTT and connected TV advertising -- growing fast, but still new … Read the whole story
by Wayne Friedman
Pitaro will have the title of president at ESPN, as well as co-chair of Disney Media Networks. He had been chairman of Disney Consumer … Read the whole story
by Tanya Gazdik
"D & G have consistently produced highly creative and very effective work across channels for years," says Ian Beavis, chief strategy officer at AMCI … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks have to begin checking their buy/sell strategies -- and be careful not to lose too many executives to social media. Read the whole story