Television News Daily
Wednesday, March 7, 2018

TVBlog

CW Scores Again With Surprising 'Life Sentence'
by Adam Buckman, Featured Columnist

For the second time this year, a new CW series gets a thumbs-up review here. Read the whole story

  • Fox To Dramatically Cut Prime-Time Ads, Increase Brand Content
    by Wayne Friedman

    By 2020, the Fox network has a goal to cut prime-time advertising time from around 13 minutes an hour to two minutes, according to … Read the whole story

  • CBS Will 'Double Down' On Original OTT Content To Take On Netflix
    by Alex Weprin

    At a conference hosted by Deutsche Bank Tuesday, CBS COO Joe Ianniello said CBS had "quadrupled the number of originals" on its All Access … Read the whole story

  • CarGurus Gives Shoppers 'Everything You Need To Know'
    by Tanya Gazdik

    "Our core audience is men with a skew towards tech-savvy Millennials," CarGurus CMO Sara Welch tells "Marketing Daily." The campaign draws attention to key … Read the whole story

  • COMMENTARY
    Netflix Turns Up the Heat
    by Gary Holmes, Op-Ed Contributor

    Netflix's recent free agent signing of Shonda Rhimes and Ryan Murphy sure caught the attention of those who buy, make and comment on television … Read the whole story

  • COMMENTARY
    TV Nets Cut Ad Time, And Time-Shifting May Be To Blame
    by Wayne Friedman, Staff Writer

    As offline media consumption has risen -- and advertising dollars shift to Google and Facebook -- traditional TV has felt the pain. Rising yearly … Read the whole story

  • COMMENTARY
    The Age of Local: The New Marketing
    by Lynn Tornabene, Columnist

    "All politics is local" was a phrase made famous by the late Speaker of the House, Tip O'Neill, and today, all marketing is local. Read the whole story