TVBlog
by Adam Buckman, Featured Columnist
Steven Bochco was not the most prolific of TV's star producers, but he was one of the few whose name everybody knew. Read the whole story
by Wayne Friedman
Ad time for "The Ingraham Angle" was down 40% during the March 30 telecast and 52% lower on March 31 than its Q1 average … Read the whole story
by Joe Mandese
The "buzz" surrounding brands involved in the Parkland student-led boycott of Fox News personality Laura Ingraham has been a net positive for the ones … Read the whole story
by Wayne Friedman
ESPN, the Walt Disney-owned media brand, says ESPN+ will be an integrated part of a completely redesigned and reimagined ESPN App -- an "all-in-one … Read the whole story
by Alex Weprin
TrueView for reach combines elements of TrueView in-stream ads -- which are typically 30 seconds or longer and allow users to skip the ad … Read the whole story
by Melynda Fuller
Fox's "MasterChef Junior" will join the partnership beginning this season. New elements include branded content that extends to in-magazine, online and on-air features, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sinclair's monolithic on-air advertising of its anti-"fake news" promos doesn't provide many answers. And it doesn't ask many questions. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The 'Roseanne" reboot just debuted on ABC with something we haven't seen in a long time for a regular series: real blockbuster ratings. Read the whole story
COMMENTARY
by Ishan Bhaumik, Columnist
Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When social overtakes tv in 2020, Facebook will earn a billion more a year than today. Sound like a crisis? Read the whole story