TVBlog
by Adam Buckman, Featured Columnist
This in-depth biography is also a documentary, a pop culture tale, a TV time capsule, and the story of a star's rise, fall, redemption and legacy. Read the whole story
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by Wayne Friedman
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting initiatives, including buying and selling audiences based on credit card spending habits, … Read the whole story
by Wayne Friedman
Viacom wants CBS to improve its offer to merge by nearly $3 billion. Viacom's counterproposal puts the value of the company at $14.7 billion. Read the whole story
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by Laurie Sullivan
TVSquared, which connects search advertising with TV performance analytics and optimization, has formed partnerships with cloud providers like Adobe and recently expanded its offices … Read the whole story
by Joe Mandese
ESPN's coverage of the opening Thursday round of the 2018 Masters Tournament delivered nearly 3 million viewers, an increase of 40% from its coverage … Read the whole story
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by Alex Weprin
Should free, over-the-air broadcasters go all-in on streaming video? That's a question being pondered by The BBC in the U.K., which could have ramifications … Read the whole story
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by Wayne Friedman
More wild roller-coaster stock-market action over the last few days -- ending with big declines on Friday -- had media-related companies virtually flat for … Read the whole story
by Wendy Davis
"Google has made substantial profits from the collection and use of personal data from children on YouTube," 23 advocacy organizations allege in an FTC … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a recent Kantar Millward Brown study, the most positive advertising form for young Gen Z and Gen Y consumers is cinema advertising. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the … Read the whole story
COMMENTARY
by Vish Sastry Rachakonda, Op-Ed Contributor
The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an opportunity to improve the user experience. Read the whole story