TVBlog
This in-depth biography is also a documentary, a pop culture tale, a TV time capsule, and the story of a star's rise, fall, redemption and legacy. Read the whole story
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting initiatives, including buying and selling audiences based on credit card spending habits, … Read the whole story
Viacom wants CBS to improve its offer to merge by nearly $3 billion. Viacom's counterproposal puts the value of the company at $14.7 billion. Read the whole story
TVSquared, which connects search advertising with TV performance analytics and optimization, has formed partnerships with cloud providers like Adobe and recently expanded its offices … Read the whole story
ESPN's coverage of the opening Thursday round of the 2018 Masters Tournament delivered nearly 3 million viewers, an increase of 40% from its coverage … Read the whole story
Should free, over-the-air broadcasters go all-in on streaming video? That's a question being pondered by The BBC in the U.K., which could have ramifications … Read the whole story
More wild roller-coaster stock-market action over the last few days -- ending with big declines on Friday -- had media-related companies virtually flat for … Read the whole story
"Google has made substantial profits from the collection and use of personal data from children on YouTube," 23 advocacy organizations allege in an FTC … Read the whole story
- COMMENTARY
In a recent Kantar Millward Brown study, the most positive advertising form for young Gen Z and Gen Y consumers is cinema advertising. Read the whole story
- COMMENTARY
2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the … Read the whole story
- COMMENTARY
The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an opportunity to improve the user experience. Read the whole story
