TVBlog
by Adam Buckman, Featured Columnist
A crowd of unscripted reality TV stars assembled on one stage was a good way for Discovery Networks to reintroduce itself to the New York advertising community. Read the whole story
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by Alex Weprin
The message for the evening was "advertising works here," with the company touting its prowess at reaching viewers in a live environment. Read the whole story
by Joe Mandese
comScore's new OTT Intelligence Report, published early this morning by UBS, shows Netflix has a 75% penetration of U.S. OTT households, followed by YouTube … Read the whole story
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by Wayne Friedman
The company includes Fuse, a 65-million-subscriber cable network, and its FM (Fuse Music), a 40-million-subscriber network. The studio will be an in-house creative, talent … Read the whole story
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by Wayne Friedman
U.S. YouTube consumption equates to around 15% of global YouTube activity, but about half of its global revenue. Read the whole story
by Wendy Davis
"Redbox's conduct interferes with Disney's right to control how it distributes its content," Disney argues in new court papers. Read the whole story
by Larissa Faw
The creative stars Leanne Ford, of the new HGTV show "Restored by the Fords," to illustrate how do-it-yourselfers can easily tackle home improvement projects. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations have strong brand awareness in local markets. This is a big plus when it comes to extending that brand into the digital … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
It will be interesting to see how the "#MeToo" movement impacts new programming for the 2018-19 TV season. Studios do seem driven to have … Read the whole story
COMMENTARY
by Dan Schiffman, Op-Ed Contributor
Millennials are entering their peak years as consumers. This a challenge for brand advertisers that have historically built their awareness using broad reach vehicles … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Privacy concerns are not holding back social spend. It's up. Way up. Read the whole story