TVBlog
A crowd of unscripted reality TV stars assembled on one stage was a good way for Discovery Networks to reintroduce itself to the New York advertising community. Read the whole story
The message for the evening was "advertising works here," with the company touting its prowess at reaching viewers in a live environment. Read the whole story
comScore's new OTT Intelligence Report, published early this morning by UBS, shows Netflix has a 75% penetration of U.S. OTT households, followed by YouTube … Read the whole story
The company includes Fuse, a 65-million-subscriber cable network, and its FM (Fuse Music), a 40-million-subscriber network. The studio will be an in-house creative, talent … Read the whole story
U.S. YouTube consumption equates to around 15% of global YouTube activity, but about half of its global revenue. Read the whole story
"Redbox's conduct interferes with Disney's right to control how it distributes its content," Disney argues in new court papers. Read the whole story
The creative stars Leanne Ford, of the new HGTV show "Restored by the Fords," to illustrate how do-it-yourselfers can easily tackle home improvement projects. Read the whole story
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TV stations have strong brand awareness in local markets. This is a big plus when it comes to extending that brand into the digital … Read the whole story
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It will be interesting to see how the "#MeToo" movement impacts new programming for the 2018-19 TV season. Studios do seem driven to have … Read the whole story
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Millennials are entering their peak years as consumers. This a challenge for brand advertisers that have historically built their awareness using broad reach vehicles … Read the whole story
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Privacy concerns are not holding back social spend. It's up. Way up. Read the whole story
