Television News Daily
Thursday, April 26, 2018
  • Better Ad Effectiveness For Roku's OTT, IPG Study Finds

    Roku's OTT platform can be more effective than linear TV for a select group of advertisers, a survey by Magna, IPG Media Lab and … Read the whole story

  • NCAA Games Propel Turner's Ad Take

    The NCAA Final Four games pulled in 5% of its overall advertising revenues for the period. Read the whole story

  • Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%

    Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of video and text revenues gained 12%. Nielsen's Buy unit slipped 2% to … Read the whole story

  • Female-Focused OTT Service 'Gatherer' Set For Q4 Launch

    Gatherer Network will be available on the web and on internet-connected devices, with scripted and unscripted programming on topics ranging from food, cooking and … Read the whole story

  • Are New TV Networks Coming -- Or Just New Definitions?

    Sinclair claimed that a new national TV network is not a goal. According to Pew Research Center, 67% of Americans get at least some … Read the whole story