TVBlog
by Adam Buckman, Featured Columnist
This show is nothing if not timely, since it is about technology run amok and the unintended consequences that can arise. Read the whole story
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by Wayne Friedman
NBCUniversal clients can access real-time dashboard reporting on how TV ad exposures are driving viewers to its website, app or other digital activity. NBCUniversal … Read the whole story
by Gavin O'Malley
In the not-too-distant past, most people would save local news viewing for their living rooms. Now, 51% of video streamers report watching local news. Read the whole story
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by Alex Weprin
Univision Now, a Spanish-language subscription on-demand video service, will feature content from the broadcaster's programming library as well as other media companies like Viacom, … Read the whole story
by Alex Weprin
"As a marketing opportunity, esports has been under the radar and not very well understood," Eric John, deputy director of the IAB Digital Video … Read the whole story
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by Alex Weprin
The announcement was made as the Interactive Advertising Bureau holds its annual Video Symposium in New York City, where firms including Tremor Video DSP … Read the whole story
by P.J. Bednarski
It parodies not only President Donald Trump but also makes fun of Russia's Vladimir Putin and North Korea's Kim Jong-un in a three-minute message. Read the whole story
COMMENTARY
by Ashish Chordia, Op-Ed Contributor
By now, you've likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Who's at fault? Pay TV providers blame TV stations; TV stations blame TV providers. Read the whole story