TVBlog
by Adam Buckman, Featured Columnist
FX announced a partnership with "The New York Times," while HBO's deal is with "The Atlantic." Read the whole story
by Wayne Friedman
The campaign features Turner employees' testimonials, which appear on a micro-site, as well as employee experiences such as a live concert and on-site brand … Read the whole story
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by Wayne Friedman
Luminate intends to use third-party and other data to make "customized" advertiser messaging programs for Disney networks/brands, including ABC, ESPN, Freeform and others. Read the whole story
by Wayne Friedman
Leading OTT set-top box maker Roku posted higher revenue from its streaming platform than from the sale of its physical devices, and noted a … Read the whole story
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by Wayne Friedman
Total subscriptions for live TV, including vMVPDs (virtual multichannel video program distributors), declined at the slowest rate in almost three years. Read the whole story
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by Alex Weprin
"At Cisco, we would rather not wait for something bad to happen," wrote Cisco CMO Karen Walker in a blog post. "We are working … Read the whole story
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by Alex Weprin
As part of the bankruptcy process, other parties will be able to submit higher offers to acquire the firm's assets. Read the whole story
by Melynda Fuller
Print stalwarts 'The New York Times' and 'The Atlantic' are introducing new video projects that extend their platforms. The Times has partnered with FX, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A trade association representing the local broadcast television industry released a study that claims 80% of respondents agreed they trust news on local broadcast … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even adding up other cable TV network news' programming sources, it would be tough to get to the 91% number. And what about the … Read the whole story