TVBlog
by Adam Buckman, Featured Columnist
NBC Universal's upfront was bracketed at the beginning and end by NBC Uni CEO Steve Burke and Linda Yaccarino, NBC Uni chairman of advertising and client partnerships. Read the whole story
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by Wayne Friedman
CBS and Nielsen say they will work together to deliver Dynamic Ad Insertion for marketers for live, linear national broadcast television on connected TV … Read the whole story
by Wayne Friedman
For the upcoming season, Fox networks will offer a trimmed-down advertising pod called JAZ ("Just A and Z") of just two 30-second commercials. Fox … Read the whole story
by Wayne Friedman
Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose … Read the whole story
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by Alex Weprin
Whole seasons from Showtime's "Billions" and "Ray Donovan," Epix's "Get Shorty" and Fox's "Beat Shazam, among others, will be available on the channel through … Read the whole story
by Karlene Lukovitz
The spots spoof pharma ad cliches, while reflecting the reality that health scares do, in fact, often drive folks to start consuming POM Wonderful. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"It will be a new form of entertainment," says Mark Cuban, owner of the Dallas Mavericks, citing possible efforts in and around stadiums, arenas … Read the whole story