TVBlog
by Adam Buckman, Featured Columnist
Roseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season. Read the whole story
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by Wayne Friedman
The company says the difference between its attribution models and others is that it doesn't rely solely on sample data. The index will leverage … Read the whole story
by Wayne Friedman
Randall Stephenson was responding to a recent rush of proposed (and completed) deals, which started with his company's effort to buy big content producer … Read the whole story
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by Wendy Davis
"Hovering over a video, clicking text below the video, or providing a full print disclaimer below the ad would all provide more robust transparency … Read the whole story
by Alex Weprin
SeaChange International's new tools are designed to help traditional video providers, over-the-top video providers and other direct-to-consumer video providers deliver personalized videos and video … Read the whole story
by Alex Weprin
Murdoch argued that giving consumers the chance to choose whether or not they want advertising makes for more effective ads, while maintaining a stable … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients' consumer data would become "unusable" … Read the whole story