TVBlog
Roseanne represented this season's most notable success story , and ABC was poised to make hay with her in the upfront selling season. Read the whole story
The company says the difference between its attribution models and others is that it doesn't rely solely on sample data. The index will leverage … Read the whole story
Randall Stephenson was responding to a recent rush of proposed (and completed) deals, which started with his company's effort to buy big content producer … Read the whole story
"Hovering over a video, clicking text below the video, or providing a full print disclaimer below the ad would all provide more robust transparency … Read the whole story
SeaChange International's new tools are designed to help traditional video providers, over-the-top video providers and other direct-to-consumer video providers deliver personalized videos and video … Read the whole story
Murdoch argued that giving consumers the chance to choose whether or not they want advertising makes for more effective ads, while maintaining a stable … Read the whole story
- COMMENTARY
A survey of top media buyers and planners at 32 major media agencies asked what percentage of their clients' consumer data would become "unusable" … Read the whole story
