TVBlog
by Adam Buckman, Featured Columnist
In addition to all of the ways Twitter has enlivened society, it is now the go-to destination for mourning people we never knew personally. Read the whole story
by Joe Mandese
Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video … Read the whole story
-
by Wayne Friedman
There have been similar declines in young viewers going back four years. Nielsen's People Using Television metric is the total number or percentage of … Read the whole story
by Wayne Friedman
To many analysts, a yes on the deal will signal a favorable climate for more media consolidations. Read the whole story
-
by Alex Weprin
Six-second ads "capture attention for a higher proportion of the ad seconds," according to an Advertising Research Foundation study. Read the whole story
by Tanya Gazdik
Chevrolet's "Find New Roads" aired 4,094 times at a cost of $11,364,480, according to TV data company Alphonso. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Although TV stations have long adjusted to the ups and downs of two-year ad cycles -- big Olympic/political years versus low periods -- it's … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Apple's keynote presentation at the company's Worldwide Developer's Conference last week was, as usual, chock full of news for fans of the tech giant. … Read the whole story