TVBlog
In addition to all of the ways Twitter has enlivened society, it is now the go-to destination for mourning people we never knew personally. Read the whole story
Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video … Read the whole story
There have been similar declines in young viewers going back four years. Nielsen's People Using Television metric is the total number or percentage of … Read the whole story
To many analysts, a yes on the deal will signal a favorable climate for more media consolidations. Read the whole story
Six-second ads "capture attention for a higher proportion of the ad seconds," according to an Advertising Research Foundation study. Read the whole story
Chevrolet's "Find New Roads" aired 4,094 times at a cost of $11,364,480, according to TV data company Alphonso. Read the whole story
- COMMENTARY
Although TV stations have long adjusted to the ups and downs of two-year ad cycles -- big Olympic/political years versus low periods -- it's … Read the whole story
- COMMENTARY
Apple's keynote presentation at the company's Worldwide Developer's Conference last week was, as usual, chock full of news for fans of the tech giant. … Read the whole story
