Nielsen and FreeWheel, the video advertising platform owned by Comcast, will expand their measurement of viewing to over-the-top and set-top-box video-on-demand inventory. Read the whole story

The OTT and CTV audience intelligence and data management platform Tru Optik is launching a new measurement solution for OTT and CTV campaigns. Read the whole story

The supply-side video advertising and monetization platform SpotX is planning to launch a series of live sessions to explain and train marketers about the … Read the whole story

Some in the industry have suggested that "media measurement is broken," since it's failed to keep up with the complexities of the ever-changing media … Read the whole story

AT&T Watch TV is part of a broader effort by AT&T to turn its subscription services into a one-stop shop for consumers: get all … Read the whole story

Chatter on whether brands and agencies will accept a common currency, like CFlight, and debate on what the life expectancy for standardized metrics will … Read the whole story

When was the last time you could get folks talking at a party by asking if they'd seen this or that film? Meanwhile, the … Read the whole story

I can still hear the echoes of pundits claiming the imminent demise of print catalogs, direct mail, and direct response television (DRTV) as e-marketing … Read the whole story