TVBlog
by Adam Buckman, Featured Columnist
TV viewers or anybody else are free to take up their leisure time watching shows like this one. But what is the value? Read the whole story
by Joe Mandese
Fox News has devoted the advertising equivalent of $15.2 million of value in its live coverage of Trump campaign rallies since April 28, according … Read the whole story
by Wayne Friedman
Traditional radio believes it can give TV advertisers better access to light TV viewers -- with higher campaign lift -- by allocating some of … Read the whole story
by Wayne Friedman
Although new consumer data privacy rules are now in force, few consumers know what it means for them. Read the whole story
-
by Alex Weprin
The highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rated OTT provider, CBS All Access, in Forrester's 2018 U.S. Customer Experience Index. … Read the whole story
-
by Joe Mandese
As expected, President Donald Trump has named ousted Fox News chief Bill Shine the White House's new communications chief. The President said Shine is … Read the whole story
by Larissa Faw
American advertisers are leveraging the games in unique ways. Read the whole story
-
by Alex Weprin
Geir Magnusson Jr. will be tasked with doubling the size of the streaming service's engineering team, and accelerating the company's technology development. He will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New data suggests millennials, like boomers, respond to wider, versus niche platforms. Read the whole story
COMMENTARY
by Alex Petrilli, Op-Ed Contributor
Smart TVs provide better, more intuitive data that is changing the way advertisers measure a campaign's success and how they choose to reach target … Read the whole story