TVBlog
by Adam Buckman, Featured Columnist
An updated "Frasier" seems like a great idea -- particularly since the original was one of the best network sitcoms that was ever made. Read the whole story
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by Wayne Friedman
Nielsen posted a 4.1% decline in revenue for its Buy unit, and Nielsen Holdings lost a massive 25%. Watch, the one bright spot, grew … Read the whole story
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by Wayne Friedman
TV ads are replaced in real-time with content relevant to TV household demographics and interests, the companies say. The platform will work with AMC … Read the whole story
by Joe Mandese
The Coalition for Innovative Media Measurement and the American Association of Advertising Agencies are teaming up to study, analyze and compare leading TV attribution … Read the whole story
by Joe Mandese
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
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by Wayne Friedman
Total deal volume was $44.8 billion in Q2, up from $37.6 billion in Q1. Q2 saw 194 deals vs. 244 in Q1. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
TV networks are turning to analytics startups who turn big data into a clearer picture of who's watching, and what viewers are buying. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Losing $100 billion in market value due to lower-than-expected revenue results had many wondering if Facebook's main platform is in trouble, from an advertising … Read the whole story