At such times as the death of a beloved superstar, YouTube earns its keep. Read the whole story
The episode will have special creative content and surprise guests. T-Mobile, a major sponsor, has begun a "first-of-its-kind partnership" with the program. Read the whole story
Traditional TV companies will lose about $30 billion in profits over the next five years as the aggregation and distribution of programming shifts to … Read the whole story
U.S adults who have cancelled a pay TV service will rise to 33 million in 2018, eMarketer says -- 32.8% higher than its July … Read the whole story
Xumo has focused much of its efforts on the smart TV segment, making itself available for free to buyers of TVs from makers such … Read the whole story
Pandora announced a deal with the mobile carrier T-Mobile to offer its 76 million customers free access to Pandora Plus for one year. Read the whole story
The new TV campaign is warmhearted and nostalgic, in contrast to the brand's previous, long-running, benefit-focused "drain it or drink it" ads. Read the whole story
Nielsen's Gracenote is offering a new analytics product for more extensive viewership and performance insights when it comes to mobile video. Read the whole story
The good news, per the VAB, is that it appears TV advertising equals specific digital media gains in terms of unique visitors -- a … Read the whole story
YouTube took the ad down, or told the studios to. Apparently, YouTube has rules about content that scares the crap out of people. Certain … Read the whole story