TVBlog
by Adam Buckman, Featured Columnist
Get ready to meet the Webnars, a family of three living down on the farm in Arizona. Read the whole story
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by Alex Weprin
ESPN President Jimmy Pitaro said ESPN+ and direct-to-consumer is one of four pillars of focus for the company. Read the whole story
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by Wayne Friedman
Execs say data-based audiences will grow in the return on ad investment. A new survey found 54% of respondents expected to see an 11% … Read the whole story
by Joe Mandese
In what is shaping up to be one of the most hotly contested Senate seats this fall, Florida has dominated political ad spending on … Read the whole story
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by Wendy Davis
Siding against VidAngel, a federal appellate court has refused to restore claims that the major studios acted anti-competitively. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Netflix is testing out a new placement for promos for some of its original series: in between shows. Read the whole story
COMMENTARY
by Carl Spaulding
There is an entire industry springing up to support new content delivery technologies - particularly OTT (over-the-top). While digital media companies may have stepped … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
At some point these two forces must merge: the ever-increasing availability of new datasets that expand our knowledge of consumer behavior and the legacy … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Last Thursday, the Great America PAC, a group to re-elect President Trump, ran a TV commercial on CNN's "Wolf Blitzer." Apparently, CNN is where … Read the whole story
COMMENTARY
by Melynda Fuller
O'Sullivan says she has more creative freedom than ever before without any institutional or legacy handcuffs. Ozy can be as innovative as our partners … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The model analyzes "attribute density" in a new way to identify the type of consumers the campaign reaches, and then measure the return on … Read the whole story