The series is called "The First," and it deals with the first manned mission to the red planet -- a fictional mission, to be sure. Read the whole story
Preferred TV screens aren't the biggest or smallest platforms. Comcast says twice as much consumption happens on laptop/desktop computers vs. mobile devices. Read the whole story
The TV and video analytics firm Ampere Analysis estimates that in 2017, Disney spent around $12 billion on content, NBCUniversal $11 billion, Netflix $6 … Read the whole story
Web monitoring service TVEyes is asking the Supreme Court to review a decision requiring the company to stop offering video clips from Fox News … Read the whole story
While Nike spent about $4 million on paid TV ads, it generated about $7.6 million in earned media value for the controversial spot. Read the whole story
Hulu still did a deal with CBS directly for content, rather than Sinclair. Read the whole story
Everyone in TV is focused on the tip of TV's inventory (like an iceberg) that is highly visible, while missing more valuable long-tail inventory. Read the whole story
Equity research firm Cowen & Company believes the traditional cable, satellite and telco TV market might be stabilizing, at least until Generation Z enters … Read the whole story