TVBlog
by Adam Buckman, Featured Columnist
The action in the premiere episode seems intended to persuade audiences that this is not their grandfather's "Magnum." Read the whole story
by Alex Weprin
The campaign highlights all of Hulu's offerings, including its on-demand service as well as its live TV streaming service. Read the whole story
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by Wayne Friedman
Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is … Read the whole story
COMMENTARY
by Joe Mandese
New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
AT&T wants to strike a balance: Use TV content for its ad-supported networks, but also put TV content under premium ad-free networks, like HBO, … Read the whole story