Condon will be responsible for Comcast Spotlight's sales revenue, execution and effectiveness across all lines of business. Read the whole story

The tool, OTT Composer, allows for the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then … Read the whole story

Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watched summer sports. Read the whole story

Existing backers Madrona Venture Group and Insight Venture Partners are leading the round. The company has now raised nearly $58 million since launching in … Read the whole story

Videa, the local TV automated/programmatic advertising platform, is in 150 markets across 80.2 million U.S. households. Read the whole story

Highlights from the Relevance Conference, held by AT&T and its newly branded advertising and analytic division Xandr. Read the whole story

Being able to completely track a piece of content no matter where it airs and how it is consumed is the Holy Grail of … Read the whole story

Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor's office is what future TV viewers, especially young millennials desire. … Read the whole story

With CTV impressions, live-event streaming and audience targeting on the rise, Netflix and Amazon are about to push the button. Read the whole story