TVBlog
by Adam Buckman, Featured Columnist
In a new CBS sitcom, an African-American neighborhood suddenly has new neighbors to contend with -- a white family. Read the whole story
by Wayne Friedman
Fox News Channel posted a Nielsen 5.7 million total viewers from 10 a.m. to 7 p.m. Read the whole story
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by Wayne Friedman
The integrated ad sales organization will be structured into three areas: sales, client and brand solutions, and revenue and operations. It also affects the … Read the whole story
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by Alex Weprin
There has been a significant shift toward OTT in just the past year, ZypMedia notes. Over-the-top video is the hot new platform for campaigns … Read the whole story
by Alex Weprin
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story
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by Alex Weprin
The "exclusive, global partnership" means Teads will supply outstream video and viewable display advertising to the magazine. Read the whole story
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by Alex Weprin
YouTube is beefing up its video advertising solutions for marketers, improving the company's measurement capabilities and adding new functionality to ads. Read the whole story
by Karlene Lukovitz
Four new ads from David Miami disrupt the usual fast-food close-ups with a robotic voiceover, delivering silly non sequiturs. Read the whole story
by Alex Weprin
The service, which launched in a preview form in August, is now officially selling subscriptions. Subscriptions will cost $4.99 per month, or $49.99 per … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Anger works on TV -- fictional TV, pseudo-reality TV shows and real-life political news -- drawing key viewer interest, passion and what all TV … Read the whole story
COMMENTARY
by Kamiu Lee
Let's take a look at how to take advantage of Instagram's latest feature -- IGTV, its long-form video hub -- and how it compares … Read the whole story