Television News Daily
Monday, October 8, 2018

TVBlog

ABC's 'Conners' Promotion Strategy: Keep It Under Wraps
by Adam Buckman, Featured Columnist

By all indications, "The Conners" intends to be "Roseanne," but without the show's titular star. Read the whole story

  • Nielsen Catalina Solutions Expands Advanced TV Suite
    by Alex Weprin

    The suite allows CPG marketers to measure data-driven linear TV, addressable TV, over-the-top (OTT) video, and connected TV (CTV). Read the whole story

  • Digital Media Content Consumption Posts 15% Gain
    by Wayne Friedman

    Google's YouTube, Google and Waze combined to account for 32.8% of digital media consumption. Facebook is showing erosion. Read the whole story

  • To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
    by Alex Weprin

    Making it easy is not just about removing friction between consumers and content, but about the full-stack experience, from subscriptions to delivery, Read the whole story

  • COMMENTARY
    Names Matter. Either Consumers Recognize It - Or They Mock
    by Wayne Friedman, Staff Writer

    Netflix rolls easily off the tongue. And with nearly 120 million worldwide subscribers, who could argue? But Tronc? That name is looking for a … Read the whole story