TVBlog
by Fern Siegel
"Today" just made life a little easier for busy Americans. Now through Oct. 12, viewers will get free access to Bluprint's "Weekend Cooking" - no credit card required. Read the whole story
by Wayne Friedman
Ten-second spots routinely outperform 30- or 60-second spots in the attention race. Key categories and placement determine viewer interest. Read the whole story
by Wayne Friedman
Looking to compete with other planned TV/movie studio direct-to-consumer streaming platforms, AT&T's WarnerMedia will be launching a new streaming service in 2019. Read the whole story
by Alex Weprin
Quibi will have multiple tiers of service, similar to Hulu. There will be an ad-supported entry-level tier, as well as premium tiers at higher … Read the whole story
by Steve Sternberg
In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV … Read the whole story
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by Alex Weprin
The SuperData Arena tool looks at a number of metrics across platforms like Twitch and YouTube, including the number of hours streamed and watched, … Read the whole story
by Larissa Faw
"There's a shift happening in public perception...There is no 'late-night, hush-hush' direct marketing approach," said a Keen exec. Read the whole story
by Alex Weprin
The joint venture, W*E Interactive Ventures, will develop and produce interactive video content, including projects like cooking shows and interactive toy catalogs. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix can tell whether its proposed shows will be small, medium, or large. TV producers will love that. It's all in the data. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Although it's not in the same league as Facebook or YouTube, Snapchat is turning video into ad dollars. Stateside, the company's video revenues will … Read the whole story